Oddbox

Oddbox delivers misshapen and surplus fruit and vegetable boxes to homes around London. The brief was to create a logo which would communicate to the target audience: middle-class families with parents between the ages of 30 and 50. Since the rebrand, Oddbox have increased their customers by 1000%, saving 100 tonnes of produce that would have gone to waste (as of 2019, the number has since increased).

Number 1 in The Independents list of ‘Best Vegetable Boxes’.

Involvement:
Logo design