VANS x Teejerker present Better Days

“London-based vintage retailer Teejerker has opened the doors to an instalation at Vans‘ flagship store in the city. Named “Better Days,” the location has been transformed into a dive bar with performances projected onto the wall, a pool table (and tournament) and a free vending machine.

The vending machine will dispense free “Better Days” merch, which echoes the dive bar theme through branded items such as bottle openers, shot glasses and lighters. Additionally, the merch continues to friends and family Vans Slip-On designs, with both black and white colorways adorned with an all-over “Better Days” print.

“Better Days” also features a curated edit of vintage stock from the Teejerker archive. Included in the space are more than 150 T-shirts, which continue the alternative music theme of the space with pieces from bands such as Sonic Youth, Dinosaur Jr. and Black Flag.”

Hypebeast, 2021

Involvement:
Branding
Art direction

Project management